Owning an Indoor Plant Nursery the size of a football oval ('slight' exaggeration) is one way to discover that there is a severe lack of young, colourful, big and fun products out there.


And so, in the typical Daisy fashion, in her then seaside home in Barwon Heads Victoria, Daisy had one too many wines, and began drawing sketches of hypothetical products. However on this occasion, with some subtle encouragement from her family, she pursued these ideas one step further. The first sketch to be officially produced was “The Wattle Pot!” The first pot in what is to be an ever-changing and ever gorgeous range of handcrafted, hand designed and tediously time consuming ceramic pots.

From here, Daisy and her team dedicated themselves to creating a line of indoor plant products, wedding industry products and further expanding into floristry products designed to meet the demands and requirements of their clients and their much loved customers!

Over time, the Urban Diddle team have directed their key focus to be sourcing and designing fresh, colourful, quality products to service their wide range of Wholesale clientele.